Scarcity
Scarcity forces people to prioritize, and prioritization as a skill this leads to appreciation and a conscious engagement with the environment.
Unfortunately if people have to prioritize between basic needs, the priority often involves how to get all of their needs even if it has to be accomplished through illegal and harmful ways.
We can have the opportunity to learn priority, without society becoming a deadly game of survival.
Lets try providing all the basic needs. Food, shelter, water, healthcare and libraries (internet/education) for everyone.
The scarcity can be the toys, fashion, entertainment, fancy foods, and vices.